Meet the Makers: Behind the Scenes with Our Founders
What do you get when a California-coconut-loving skincare nerd meets a globe-trotting Aussie investment banker on a path of rediscovery?
You get Bumlicious.
And you get a whole lot of heart.
Meet Paal: The Original Bum Whisperer
Paal is the spark behind the Bumlicious flame.
With roots that stretch from Norway’s fjords to the beaches of Hawaii and the glow of California sun, he’s always been driven by one thing: care for the body, the skin, the planet, and the people we love.
Before Bumlicious, Paal was deeply embedded in the world of clean beauty and medical product development. But he saw a massive gap: bottoms, and intimacy were being treated like an afterthought.
“The products didn’t feel good. The ingredients weren’t safe. The design wasn’t joyful. It was time to change that.”
Enter BUM Oil - a simple, coconut-oil-and-beeswax glide that feels like silk and cares like skincare. But it was never just about lube. It was about liberation, and pleasure without compromise.
Meet Jonathan: The Banker Who Became a Builder of Joy
If Paal is the fire, Jonathan is the anchor, but don’t let the polished banker past fool you. His story is one of beautiful transformation.
Raised in a traditional, heteronormative environment - boarding school from age 11, straight-laced upbringing, and the proud father of two amazing daughters, Jonathan lived a deeply loving, committed life with his wife. They built a home, a family, and a life rooted in kindness and integrity.
But sometimes, the most powerful thing we can do is look inward and listen.
With the full support of his family, Jonathan stepped into his truth. And from that truth came something extraordinary: a relationship with Paal, a chosen family that includes his daughters and ex-wife (who still comes over for dinner), and a new business mission built on empathy, joy, and radical openness.
“It’s not about changing who you are. It’s about coming home to yourself. And sharing that freedom with others.”
Jonathan is passionate about making Bumlicious a space where everyone, no matter their past, present, or preferences, feels welcome, curious, and confident.
Closeted? Curious? Fully out and fabulous?
You’re invited. This is your space, too.
What They’re Building Together
Paal and Jonathan are more than founders. They’re partners in life, in business, and in vision. Together, they’re crafting products that serve the full journey, from prep to play to clean-up through:
- BUM OIL - ultra-moisturizing glide (our hero!)
- BUM WET - water-based formula for latex lovers
- BUM RAG - clean-up that feels luxurious
- BUM SUPPS - inside-out bottom confidence
- BUM BIDET - for when a splash just won’t cut it
But more than the products, it’s the philosophy: That pleasure is power. That intimacy is health. That bottoms deserve better, and everyone deserves to feel joy in their body.
From Story to Movement
The story of Paal and Jonathan isn’t about perfection. It’s about possibility for new love, new beginnings, and new conversations about intimacy.
It’s about two people from wildly different paths choosing to co-create something that’s not just body-safe, but soul-safe.
It’s about a brand that isn’t afraid to be sexy, silly, smart, and sincere - all at once.
And most importantly, it’s about inviting you in.
