Our Story

Told by Paal, our Founder & Chief Bum Officer

From California to Hawaii to the south coast of Norway, Bumlicious began as a personal journey. It started with my quiet obsession: creating clean, nourishing products for sensitive skin.

One day, while playing with a blend of botanical oils and waxes for overnight slugging, I discovered something unexpected: the glide was incredible. Not sticky. Not greasy. Just perfectly smooth, safe, and luxurious. The kind of glide you’d want everywhere, and I mean everywhere.

It was sensual, intentional, liberating.

That moment became a birth of Bum Oil, and the spark for Bumlicious - more than a brand, a movement of joy, sensuality, and freedom.

Today, our team is a global mix of lovers, creators, and friends who believe joy is a right, not a luxury. We're not here to fit into a box (unless you're into that). We’re creating a space that’s playful, safe, and unapologetically good - for bodies that know what they like.

Our products are developed with purpose, crafted without compromise, and designed to make you feel good in your skin, your body, and your desires.

All Bumlicious products are made for real connection — between you and yourself, or you and someone delicious.

Enjoy!